In the last month, I received an evaluation task for a site. This was an ecommerce Development Services company that has been in operation for more than an entire year. The major issue with the company was not the lack of traffic, it was about optimization of conversion. The site was receiving plenty of steady traffic via different channels, but it was just not changing into customers.
The design of the online store appears to be quite professional from the first look. However, it was only when I looked at the technical aspects of the site to realize that there were a variety of gaps that caused the outflow of traffic off the website.
The gaps have been filled and the ecommerce development company is performing pretty well in terms of optimizing conversions, I wanted to share my results of the particular study that might help in getting your ecommerce project to stay out of the loopholes that leak information to customers.
Content Optimization
The first error I identified for the site was the ineffective content optimization. There was a reason that is not clear it was the case that the employees of the company chose to make the content as minimal as they could. There were only a two lines of information about the business's Ecommerce Development Services business, on the Home Page. There was also no specific description of the specialization or the services that the company offers. The contents also do not provide any value to the company (how they actually can aid businesses to gain competitive edge).
This is an example of the biggest frequently-repeated mistakes in e-commerce design that I have come across. Many companies, without considering any logic, assume that customers do not have the time or interest in studying content. There are companies who believe that giving the wrong information could result in losing customers, since they think that the customers will simply leave after having a thorough understanding of the process. It's no problem from a business point of the point of.
It is important to note that optimizing content is among the most crucial aspects of a successful eCommerce design. Today's customers are seeking companies that are transparent about their workflow practices and don't unwilling to share their experience when it comes to them. No, they will not start a DIY online store design task just because you outline them with your method. They simply won't be able to!
- No targeted Audience
In addition to poor content optimization Another mistake was the inability to identify of the intended audience. What would the customer be expecting from your company if you write "We are an ecommerce Development Services business"? There's no specificity on the target market or a specific niche within this.
Later, I discovered that the company seemed more focused on attracting startups and small-scale businesses with their low-cost pricing and presence on the market.
Folio 3 is one of the top Shopify Development Companies in USA and Canada. Their team has helped create over 1,000 stores on Shopify so far and they are still growing!
They could be the most enticing factors for the business in the event that they could correctly target the correct audience such as, "We are a ecommerce development service company that is a leader in the development of custom and target-driven websites for small-sized businesses and start-ups at a reasonable cost. This could have resulted in more positive results for them in the end.
